For my next illustration assignment, I'm required to redo the front cover of a popular book. The idea of doing fan art for Stephen King's "IT" had been bouncing around in my head since late last year, so I took this opportunity to work on that novel.
Part of the project is that we're to work proportionally with the size of the book i.e. if the book is 5"x7", the illustration project itself must be scaled on the same ratio.
So, anyway, I'll show you the cover I'm redesigning as well as a copy of the new edition's cover that I found on the internet. I think the first cover evokes fear more than the 2nd, but that's just my opinion.
Here's the cover of my copy of the book:

Here's the cover for the current edition:

I noticed that both version had King's name in a prominent position at the top of the cover. Considering that Mr. King, and his name, is a well-known brand, I can understand the positioning. I've decided to keep it like that in my redesign.
Here's the first of two sketches for the project. Since 'It' uses Pennywise the Clown as its main manifestation, I decided to focus on him. The book kicks off with Pennywise's appearance after all. Balloons are a reoccurring object/image through the novel, so I included those as well. The extra dark background, and Pennywise's face slowly melding into something sinister the further he turns from the light references the true evil of IT and the fact that IT makes its home in the sewer system of Derry, Maine:

The second sketch is based off an idea that I had to incorporate the sewer system of Derry, as well as Pennywise and the balloons. Instead of showing Pennywise's face, I drew reference to him with his Mickey Mouse gloved hand and a part of the sleeve from his silvery costume. The horror factor is more subtle that in the first sketch. I kept imagining being a potential buyer, seeing this as the cover and wondering "Why is someone poking out of a sewer with balloons? *is curious*". The sidewalk was the last edition; that area of the piece felt empty:

I think both sketches could use some aid somewhere and, since I've been staring at them so long that I feel my objectivity is comatose, I'm opening the floor for critiques and suggestions (especially with the position of the title: up top with King's name, or at the bottom?).